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一、Courtesy 礼貌 语言要有礼且谦虚,及时地回信也是礼貌的表现。 例如: We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it. You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May. 二、Consideration 体谅 写信时要处处从对方的角度去考虑有什么需求,而不是从自身出发,语气上更尊重对方。 例如: “You earn 2 percent discount when you pay cash. We will send you the brochure next month. ”就比 “We allow 2 percent discount for cash payment. We won’t be able to send you the brochure this month.” 要好。 三、Completeness 完整 一封商业信函应概况了各项必需的事项,如邀请信应说明时间、地点等,确忌寄出含糊不清的信件 四、Clarity 清楚 意思表达明确,要注意: (一)避免用词错误: 例如:As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services. 此处bimonthly有歧义:可以是twice a month 或者once two month.故读信者就迷惑了,可以改写为: |
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